When you register to play, you will be allowed to
sell and to buy. There are a lot of good
deals that feature odd lots of jewelry, supplies, home decoration items and
what-not’s. If food is your thing, the
cookies, taffies and the caramels will entice you to lay down your money. By-the-way.
They accept Pay Pal payments.
When you have registered you will be asked the
normal questions about who you are, and how you can be contacted. You will also
be asked to make an avatar that will represent you in the auction rooms. Yes, I said auction rooms.
Tophatter offers auctions that run simultaneous in
numerous rooms. If you want to look at
jewelry, you can open the auction room by clicking on the jewelry auction icon.
If home products are what you are looking for, you can open "For the Home,"
auction room. Clicking on the icon will
open up an auction room, and you will see yourself, (your avatar,) standing in
an auction room with all the other people who have decided to participate in
this auction. The more people the
greater chance of having some good chunks of money changing hands.
Now if you are a seller you can list your objects in
a similar manner as one does on Etsy or eBay.
You title the object, choose a category, add your price and fill in the
information about shipping. When you
list, you find that Tophatter wants you to list your object at a price, that is,
at minimum, 50% of your normal retail selling prices. So, if you sell an item
on Etsy at $50.00, you should by rights list your item on Tophatter at $25.00. They
allow you up load three photos of the item you wish to sell. Remember, photos are important, so take your
time to create beautiful images of your item.
When you have completed this task you can then, list
the item. There is one catch. No… you do not have to pay to list. It is free. If you are new seller, you will
be limited to the number of lots you can list.
It the beginning, you will only be able to list one item at a time. When you list the item, and it sells you will
be able to list another. If your objects
sell fast and generate revenue, you will gain priority on listing over other
sellers.
When someone purchases your item, you will receive
an e-mail to your regular internet mail provider, and you will also have a red
indicator that your item has sold, showing in item listings page on the
Tophatter site. Once that sale has been
made, you will wait for the client to pay via Pay Pal and then and only then
you ship the item. If the client does
not pay you can send reminders and if that fails you can cancel the sale without
charge to you. Once you have been paid by the buyer, Tophatter will send you an
invoice for 10% of the sale or a $1.00 dollar minimum charge.
The site is very exciting. You will see your lot come up on the auction
block, and will witness the comments of the viewers on the live chat box. You will also see how the bidding goes.
The menus provided by Tophatter are fairly easy to
navigate and you will quickly learn the ropes.
Tophatter is new, so there are some areas that they
need to address.
For example; the archive listings, grows
continuously without a method to delete unwanted lots. When you relist the old
listing stays in the archives, and a new listing opens in the active list. For what-ever reason, I cannot seem to clear
the archive list. You can however, delete from the active list. The longer the archive lists becomes the more
difficult is will be to manage. This
observation has been raised with the staff, a few times by me, via the direct
chat box. The process has not yet been modified.
There is one function of the site that I find frustrating. When you
have made a sale and you try to list again you may have to wait up to a week
before your lot comes up for auction. Lately, listing has become impossible. The
reason is the big sellers get priority. This may seem like a great way to make money, but I personally feel that it will limit the scope of what potential sellers have to offer.
When I say big seller, it does not necessarily mean
that these sellers have generated a lot of money in sales. It could be because they
have made many sales, or received positive feedback.
Tophatter has given a list of areas where one wins
the priority points for listings. They
state that sellers with a high percentage of successful sales per items listed
gain priority. The average number of
bids and average bidders per lot auctioned influence your priority level. In addition, high final sales prices both in
real dollars and the percentage of the retail price will help you climb the
ladder of success. Finally, positive feedback is important.
The factors are not limited to the positive. You can lose priority listing privilege
because of a low percentage of successful sales per items listed. If you have a low number of average bids and
average bidders per lot auctioned will bring you down and importantly
misleading items, including items with inflated retail prices, misleading
images or incorrect descriptions will affect your standing. Of course if you receive negative feedback
from buyers you will drop in standing.
 |
| I was sure that this bowl would get a spot in the auction line up but I guess I just don't have it. |
For example, when I sold the third item from my
listings, I was told that I could now increase my listing opportunities to one
lot per auction three lots at a time.
Meaning; that I can list on lot in "For the Home," one lot in the
Boutique, and one lot in the Weekend Bazaar.
This may sound great, but it is not. I have tried to list a lot every day for the
past two weeks, without success. When I questioned the staff via the chat box, which is very convienient, I
have been told that the auctions that I selected were full. Yet when I look at the number of listings, there are
only 8 to ten listings visible.
When the staff was asked why, I was told that the
listing schedule was at 11:00am EST. Yet
when I try to list at this hour, I get the same sorry the auction is full. When
I queried the staff as this time, the answer was, “sorry,” yes they were full, but
not to worry as one could list via the Standby List. After trying for a few days I became frustrated and asked again why, I could not list but others could. The answer to this question was the the lots listed were from sellers who sold more than ten lots. Finally I now know not to even try to list; just go to the standby list whenever possible.
 |
| I managed to list this vase a few times but I guess $30.00 is too rich for the clientel. |
Now what is the Standby list? This is a method whereby one can list an
object into an upcoming auction. The
standby list opens when the auction room opens.
This is normally one hour before the start of the auction. If you wish
to list an item on the 11:00am auction for Home Décor, you have to light up
your computer about one hour before the scheduled sale, go to Tophatter’s
website, and open the auction that you wish to participate with. If you are
lucky there will be a way for you to enter a lot into the auction by clicking
onto the “Add to the Standby List.”
From there you will go to a window where you choose
one of your listings, to be put into the Standby List. Sounds easy, right?
Now that you have an item in the “Standby List,” It
will sit there, waiting for a buyer to place the minimum bid on your lot. Once someone has place a minimum bid on your
piece, it will advance to the regular auction listing, where you can rest assured that it will be sold at your opening bid, to the person who placed the bid.
 |
| Would you believe it? These bowls sold but the client decided not to pay for them. I have sent two reminders over a week with no response. I guess the $20.00 opening bid was a shock for them. |
Once in the regular auction. you could quite possibly
see the bid go higher. This depends upon
how the object interests possible buyers in the audience. Lots will advance to the regular auction
listings until a time when the regular auction list is considered full. I do not know what criteria is use to
determine that it is full. I only know
that the “Add to the Standby button disappears.
Once the auction becomes full, the standby listing
is closed and those items that have not been advanced to the regular auction
list will disappear. So you wait until
the next Standby opportunity and, start over.
Oh yes, if you use the standby window to list, you
will have to check the little box that says that you cannot promote your item
via the live chat window that is open throughout the auction. This is not a problem as the staff does this
regularly throughout the pre-auction period.
 |
I gave this set of bowls away for $35.00
I was happy with the sale because it allowed me to move some old stock. |
The whole process is easy, but the system is set up
to make you run to the computer every hour or so, in order to have the
opportunity to list in the standby listings.
Sometimes, you will go to the window only to find that the auction is
already full and you have wasted your time.
This also makes me feel like the little mouse on the tread wheel. Lately the auctions are closed to anyone who has not sold ten items. This is another annoyance when trying to list. When you enter the item you get a message that you piece does not fit the auction criteria and you are asked to list another. The problem isi that you will not be able to list at all. So you end up wasting you time again. Why don't they just tell you straigh up that you cannot list rather than making you jump through hoops.
When the item is listed in the regular auction list,
and is sold, and whe you receive payment, you will also receive an invoice from
Tophatter for 10% of the sale. An item that
is sold for $50.00 will cost the seller $5.00. If the item is sold for less than
$10:00 the minimum commission will be $1.00 this is very much like the
commission charged by eBay. Only
Tophatter does not take any percentage of the shipping costs like EBay.
I have been on Tophatter now for a while, and I have
noticed that many sellers are not making any big money on their sales. The
average ticket price going in the various auctions are around $20.00. This is good for the buyer, but it surely
must hurt the bottom line of the seller. I asked some sellers why they were selling
their stock as such low prices. The answer was, “Exposure.” They believe that it is good marketing strategy,
and that they are building a customer base.
 |
| This was another sale that gave me a return of $34.00. Again it allowed me to move some old stock. |
I have seen items being sold for three dollars. The seller must give Tophatter $1.00, and
Pay Pal their cut. I cannot see any
profit. On top of this, I see many sellers offering free shipping, and still
maintaining a low opening bid requirement.
As a seller I would find this very difficult to
accept. The shipping cost of the smallest item that I carry is around $16 to
$20.00. I cannot see giving free
shipping with my product. Nevertheless sellers on Tophatter continue to do.
Again this is a bonus for the buyer.
All in all, if you are a buyer this site can give
you some great deals. Suppliers sell large lots of charms and if are close
enough to the seller you can enjoy some really great cookies and candies. Every
once in a while great objects come up and they sell at bargain prices.
 |
| This piece has been relisted a few times but I think the $90.00 price tag keeps it out of sight. |
If you are seller, you best be ready to give your
work away at very low prices in the hopes of generating a clientele base. However, you will find a great crowd of people with common interests. The chat box, prior to the auction, is busy with conversation between friends.
As for myself, I will try Tophatter for a while
longer and hope that the frustration surrounding the listing priorities will
temper with time.
********************************************************************
This is the final entry to this post. It is 12 Feb. 2013. I have finally closed my Tophatter account. I felt that I would continue to play when ever I saw a moment free to post. As time went by the opportunities to enter an object into an auction became more and more difficult.
The website started to give brownie points to best sellers. Most of the time these best sellers were giving their work away and calling it exposure or promotion. Funny, I never gained one sale from promoting on Tophatter. My difficulty was that I sell a lot of expensive art and the public participating in Tophatter want low cost inexpensive deals. So I became less and less popular to the point where I was only offered on area to try to sell my work.
The auction was called "Bid More, Get More." Sellers were expected to meet four criteria. I could meet the first three such as giving value added deals such as buy on and get one free. or free shipping or coupons. It was when they stated that I had to be present for the auction. Meaning that I would have to sit at my computer so that I could say, "Hi Jack, How are you Mary, Hope I get out of stanby, Oh choose me please and on and on." That finished it.
Strange when I tried to cancel my subscription I was told to satisfy my financial arrangements. It appears that I took an auction where I had to pay for the listing. Odly, I never at any time did this. But, there is was from November last year. An invoice for $0.75. What I don't understand is that Tophatter never sent me the invoice.
So I cancelled. Guess what? The asked me to write a statement why I was leaving. I left it blank and they did not allow me to cancel my account untill I gave them an answer. You can guess my response.
Am I bitter. No. They have the right to make money. It was just the method that developed.
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